MINI is built on Big Love. A spirit of community that’s captured hearts and imaginations for over 60 years. And now, more than ever, it’s what drives us forward.
It is our inspiration to do better. To use our position to help build a brighter future for each other, and our planet.
Recently, MINI has been forming partnerships with organisations like Dogs Trust, Joe Wicks and parkrun to help uplift the nation with Big Love.
But Big Love starts at home, too. And it’s open to everyone here at Cotswold Hereford – no driving licence required. From making small changes in our Centre to making bigger changes in our local community, together, we aim to make a real difference.
OUR BIG LOVE PLEDGE.
We pledge to help bring positive change to the lives of childhood cancer sufferers and veterans in our community by volunteering and fundraising with The Little Princess Trust and HR4K.
OUR PARTNERSHIP WITH COTSWOLD.
We're incredibly excited to bring Big Love to our community in Hereford and we plan to activate on two fronts. Firstly, by volunteering our time and energy to help the Little Princess Trust (who are based in Hereford and run by local people) - whether that's sorting real hair to make into wigs for children who have lost their hair to cancer treatment/other conditions, or helping to package up fundraising packs to be sent across the world. The Little Princess Trust was started by a local who lost her daughter to childhood cancer, and the charity holds a special place in the town as a force for good - we're incredibly happy to be bringing Big Love to them.
We also plan to activate at HR4K, a cafe/social space run by veterans, for veterans, of the special forces. HR4K runs open-mic nights and similar events provide a centre for people struggling with life outside of the military, and we plan to support these events in any way we can by bringing a bit of MINI fun, happiness and love.
Thanks for joining us on our Big Love journey. Feel free to share any ideas on what we could be doing to spread the positive spirit at Cotswold Hereford. Plus, keep updated with our social media for exciting things happening in your local area soon. #MINIBigLove